Every month, I receive at least three – sometimes more – emails with new product ideas. I love it!!
Seriously. I love getting these emails, because it helps me understand what you – my customers and potential customers – are looking for. Also, they’re very encouraging on a personal level, because there’s an inherent “I want to buy more from you” tone to these types of emails.
But I also want to be clear about something – I won’t be able to start offering all of these wonderful product ideas. It’s simply not that simple.
The main factor in whether I can add a new product is whether I can handle the additional workload. I need to keep a basic stock level of any product I offer. Unlike many stores, which merely purchase and resell items made in factories, Wallypop items are 100% mama made. (We do have a few resale items like Proraps, Wrapsody wraps, and Prefolds) And I’m the mama. I have a few hired sewists who help out with certain products, but most of the items are made by me.
Inventory is a continual struggle, as anyone who’s tried to buy All in Ones from me knows.
Beyond that, there’s also the legal side of things. Not just CPSIA, though that is a major obstacle. But there were regulations before that, as well – particularly on clothing items, which is why I’ve hesitated to offer anything beyond just the basic, basic clothing. What CPSIA did was enact incredibly expensive regulations on toys and child care articles, including bibs and anything involved in sleeping. Out went a product I had all ready to add to my inventory. Frustrating!! These regulations literally have priced me out of the market for these types of items.
But, Sarah! There are small sellers on Etsy and all over the internet selling these items. How can they afford it and you can’t? you might ask. Chances are, they are not in compliance with the law. I don’t know for sure, but there are plenty of small businesses who either do not take their business seriously enough to research applicable laws, or who figure that they’re small enough that they don’t need to comply.
I’m not like that. I’m sorry.
Other products (like clothes) I can likely afford to comply, but I need time (and undivided attention) to become familiar with the regulations, so I can’t offer any products in those categories until I’ve had that time. Genna makes this somewhat of a challenge, lol!
So, please keep the new product ideas coming!! But also please understand that it’s just not that simple to add to my product line. The wheels here at Wallypop turn slowly…