Cut through the Hype. Or: Marketing language Vs Facts. Part Two.
One thing that has constantly irritated me my entire adult life is misleading marketing language. The sneaky kind.
This is Part Two of a two part series.
Part Two: Implying your product is Unique when it is not.
“Contains no Fat!” on a package of Gummy Bears.
Gummy bears, and any food product that is all sugar, flavoring, and coloring, of course do not contain fat. But tossing “FAT FREE” on your packaging, when it’s not on your competitor’s packaging, is a marketing attempt to make your product stand out.
“Innovative design.” “Unsurpassed ____.” “Best _____ in the industry.” “Truly unique.” “The most _____ available.”
These can be tricky because sometimes they are actually true. SOME designs of diapers, carriers, shirts, purses, cars, anything ARE innovative. Most are not.
As most smart consumers probably already know, take any marketing type language with a grain of salt when you’re shopping!